Quizlet Revision Results...

The quizlet set is a great way to revise media terminology for students...

My fastest win in Scatter is in 18.6 seconds...

My highest score in Space Race is 37,490..

Beat me if u can!! :P ;)

Representation of women in Print adverts of Drinks...

1)Ty.phoon Tea Advert...
   
This advert represents a woman, holding a tray of teacups. She is about to serve the tea, guessing from the number of cups, to herself and her husband. This is probably an advert of the 20th century because her dressing comes from that time and women of that times were under their husbands. A pack shot is seen at the left-bottom to show the product to audience; married women are the targeted audience.

2) 7up advert...

     This advert features two women who act in a drama serial which is telecast at 10.15a.m . Hence, it says a good refresher at 10.15 which means that this print advertises both the product and the show. The middle aged women (who are the targeted audience) are convinced that the product is refreshing from the look on their faces. The two-man shot is enclosed by a pack shot of the product with its slogan.

3)Pepsi cola- Light...
     
The advert features a young couple having fun at the park with a drink of Pepsi Light. As the name of the product says, 'Light', the advert states that it does not fills up one's stomach and can be so refreshing. The couple are shown with thin waists to make the audience believe that the product does not make them fat. Instead of the pack-shot of the entire product, only the Lid of the bottle is shown, to mark it a Cola product.

4)Chase & Sanborn coffee...

      This advert is one of those which show women completely inferior to men. The picture shows women how they would be treated by their husbands if they knew that the product would taste fresher than other coffees. It uses technical terms at the bottom, to convince the audience that well-known people have manufactured and suggest the product. The pack shot of the product is seen at the bottom of the advert.

5)Diet Pepsi...
   
      The advert features the popular model, Sofia Vergara, as an endorsement. She is shown as drinking and enjoying the product, which makes the audience (Young women) to believe that they might become like her if they drink Diet pepsi. She wears her costume and even Lipstick in the code colours of Pepsi (blue and red). As like every other advert, the pack-shot of the product is seen at the bottom.

6) Pepsi- skinny can....

      This advert was mainly released to show the audience, the change in the packing of Pepsi. It features a woman drinking from the pack shot of the product; the slogan says 'skinny' which implies the features of the woman too. The slogan is printed in vertical manner to make audience feel that it is a skinny feature too. As like the previous advert, the costume and accessories of the woman matches with that of the product. The advert makes audience to believe that the would become skinny if they drink from the skinny can.

Contrast Advert to Coke in representation of women...

This advert of a Pantene product represents women in a negative manner - contrast to the coke advert..

This is an over-the-shoulder shot taken from a low angle to clearly frame the boss’ posture. The man in the coat is leading or instructing the young man .The setting is of a posh work-place. The embedded words in the background say that the society labels him a respectable Boss.

This is of the same setting and features as the previous shot but the boss is replaced with a women. She looks neat and decently dressed and has a confident attitude. She is obviously instructing a man. But the society says that the woman is bossy and gains people’s attention by showing-off.

This picture of two mid-shots, depict a man and a woman working over-night. Their tired looks on their faces tell us that they both strain themselves to work all night.

But the shadows on the walls, which are referred to as labels the society tags them with, tells us more. The man is seen as a dedicated and hard-working person when the woman is seen selfish and as a person who does not spend time with family.

The mid-shot or two-man shot show the man and woman who are washing their faces. But the world sees the man like he is refreshing after a tiresome day and keeping him neat; and the woman like a self-obsessed and a person boasting of her beauty. The creative thought of showing the words as condensed droplets in the mirror makes it look natural.

The mid-shots show them in a stage setting from a low angle to capture the audience in the frame. Both are trying to give an inspiring speech, an official maybe, guessing from their dressing and stage. The man’s speech is termed (by the words in the podium) convincing and powerful while the woman’s is termed over-confident or over-assertive.

The location of this scene is at a zebra-crossing on a road. The shot is captured taken from a higher angle to capture the words amidst the stripes of the crossing. The man is putting his coat on when he departs, which the ad says is ‘smooth’ and the woman takes her coat off while return, which the ad says is a ‘show-off’. The same coloured coat is used to make no difference in their activities.

Diet coke advert