This advert of a Pantene product represents women in a negative manner - contrast to the coke advert..
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This is an over-the-shoulder shot taken from a low angle to clearly frame the boss’ posture. The man in the coat is leading or instructing the young man .The setting is of a posh work-place. The embedded words in the background say that the society labels him a respectable Boss.
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This is of the
same setting and features as the previous shot but the boss is replaced with a
women. She looks neat and decently dressed and has a confident attitude. She is
obviously instructing a man. But the society says that the woman is bossy and gains
people’s attention by showing-off.
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This picture of two mid-shots, depict a
man and a woman working over-night. Their tired looks on their faces tell us that
they both strain themselves to work all night.
But
the shadows on the walls, which are referred to as labels the society tags them
with, tells us more. The man is seen as a dedicated and hard-working person
when the woman is seen selfish and as a person who does not spend time with
family.
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The
mid-shot or two-man shot show the man and woman who are washing their faces.
But the world sees the man like he is refreshing after a tiresome day and
keeping him neat; and the woman like a self-obsessed and a person boasting of
her beauty. The creative thought of showing the words as condensed droplets in
the mirror makes it look natural.
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The mid-shots show them in a stage setting from a low
angle to capture the audience in the frame. Both are trying to give an
inspiring speech, an official maybe, guessing from their dressing and stage. The
man’s speech is termed (by the words in the podium) convincing and powerful
while the woman’s is termed over-confident or over-assertive.
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The location of this scene is at a zebra-crossing on a
road. The shot is captured taken from a higher angle to capture the words
amidst the stripes of the crossing. The man is putting his coat on when he
departs, which the ad says is ‘smooth’ and the woman takes her coat off while
return, which the ad says is a ‘show-off’. The same coloured coat is used to
make no difference in their activities.
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